Prof. Dr. Burcu Fazlıoğlu, Head of TOBB ETÜ’s Department of International Entrepreneurship, Featured in the Konya National Library Academy Talk Series

Our Department Chair, Prof. Dr. Burcu Fazlıoğlu, participated in the recording of the Academy Talk Series organized by the Konya National Library.

During the interview, current topics such as brand value, consumer behavior, behavioral economics, price perception, consumer preferences during times of crisis, and branding processes were discussed in light of scientific research. Drawing on examples from everyday life, Prof. Dr. Fazlıoğlu examined the psychological aspects of economic decision-making and explained the mechanisms that shape consumer behavior in a clear and engaging manner.

The broadcast date of the program will be announced through our official social media accounts once it has been confirmed.