Curriculum

1st YEAR- PROGRAM

1st YEAR // 1st SEMESTER
Course Code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İSL 111	Introduction to Business Administration	3	0	3	6	C
MAT 103	Calculus I	4	0	4	7	C
HUK 115	Introduction to Law	3	0	3	6	C
BIL 121	Information Technologies and Data Management	2	2	3	6	C
TUR 101	Turkish Language I	2	0	2	2	C
ING 001	English I	1	2	2	4	C
OEG 101	Introduction to Cooperative Education	1	0	1	2	C
	Toplam	16	4	18	33

1st YEAR // 2nd SEMESTER
Course Code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İSL 112	Introduction to Management	3	0	3	6	C
MAT 104	Calculus II	4	0	4	7	C
İKT 105	Introduction to Economics	3	0	3	6	C
TAR 101	The History of Civilizations	3	0	3	6	C
TÜR 102	Turkish Language II	2	0	2	2	C
ING 002	English II	1	2	2	4	C
	Toplam	16	2	17	31

1nd YEAR PREREQUISITES LIST
İŞL 112 Introduction to Management	PREREQUISITE	İŞL 111

2nd YEAR- PROGRAM

2nd YEAR // 3rd SEMESTER
Course code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 233	Principles of Marketing	3	0	3	6	C
İŞL 255	Introduction to General Accounting	3	0	3	6	C
İKT 253	Statistics	3	0	3	6	C
	University Elective	3	0	3	6	E
AİT 201	Ataturk Principles and Revolution History I	2	0	2	2	C
ING 003	English III	1	2	2	4	C
	Toplam	15	2	16	30

2nd YEAR // 4th SEMESTER
Course code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 202	Commerce Law	3	0	3	6	C
İŞL 211	Organizational Theory	3	0	3	6	C
İŞL 254	Cost and Managerial Accounting	3	0	3	6	C
İŞL 278	Applied Statistics	3	0	3	6	C
AİT 202	Ataturk Principles and Revolution History II	2	0	2	2	C
ING 004	English IV	1	2	2	4	C
	Toplam	15	2	16	30

2nd YEAR PREREQUISITES LIST
İŞL 211 Organizational Theory	PREREQUISITE	İŞL 112 or İŞL 113
İŞL 254 Cost and Managerial Accounting	PREREQUISITE	İŞL 255
İŞL 278 Applied Statistics	PREREQUISITE	İKT 253

3rd YEAR- PROGRAM

3rd YEAR // 5th SEMESTER
Course code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 335	Research Methods in Social Sciences	3	0	3	6	C
İŞL 361	Financial Management	3	0	3	6	C
İŞL 381	Management Information Systems	3	0	3	6	C
İŞL 343	Production/Service Management	3	0	3	6	C
	Second Foreign Language I	3	0	3	5	C
	Toplam	15	0	15	29

OEG 200 – ( 8 ECTS ) YAZ

ACCOUNTING-FINANCE

3rd YEAR // 6th SEMESTER
Course code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 362	Financial Markets and Institutions	3	0	3	6	C
İŞL 368	The Principles of Modern Finance	3	0	3	6	C
İŞL 372	Operations Research	3	0	3	6	C
	Department Elective	3	0	3	6	E
UGİ 315	Entrepreneurship and Leadership	2	0	2	4	C
	Second Foreign Language II	3	0	3	5	C
	Toplam	17	0	17	33

MARKETING AND INTERNATIONAL MANAGEMENT

3rd YEAR // 6th SEMESTER
Course code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 333	Consumer Behavior	3	0	3	6	C
İŞL 364	International Economics and Finance	3	0	3	6	C
İŞL 372	Operations Research	3	0	3	6	C
	Department Elective	3	0	3	6	E
UGİ 315	Entrepreneurship and Leadership	2	0	2	4	C
	Second Foreign Language II	3	0	3	5	C
	Toplam	17	0	17	33

GENERAL BUSINESS AREA

3rd YEAR // 6th SEMESTER
Course code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 372	Operations Research	3	0	3	6	C
	Department Elective	3	0	3	6	E
	Department Elective	3	0	3	6	E
	Department Elective	3	0	3	6	E
UGİ 315	Entrepreneurship and Leadership	2	0	2	4	C
	Second Foreign Language II	3	0	3	5	C
	Toplam	17	0	17	33

OEG 300 - ( 8 ECTS ) BAHAR

3rd YEAR PREREQUISITES LIST
İŞL 333 Consumer Behavior	Dersinin Önkoşulu	İŞL 233
İŞL 361 Financial Management	Dersinin Önkoşulu	İŞL 255
İŞL 362 Financial Markets and Institutions	Dersinin Önkoşulu	İŞL 361
İŞL 368 The Principles of Modern Finance	Dersinin Önkoşulu	İŞL 361
İŞL 372 Operations Research	Dersinin Önkoşulu	İKT 253
İŞL 302 Law of Obligations	Dersinin Önkoşulu	HUK 115
İŞL 312 Human Resource Management	Dersinin Önkoşulu	İŞL 111, İŞL 112 or İŞL 113

4TH YEAR- PROGRAM

ACCOUNTING – FINANCE

4th YEAR // 7th SEMESTER
Course Code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 405	International Business Management	3	0	3	6	C
İŞL 461	Risk Management	3	0	3	6	C
	Department Elective	3	0	3	6	E
	Faculty Elective	3	0	3	6	E
	Second Foreign Language III	3	0	3	5	C
	Toplam	15	0	15	29

OEG 400 - ( 8 ECTS ) GÜZ

4th YEAR // 8th SEMESTER
Course Code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 406	Strategic Management	3	0	3	6	C
İŞL 462	Investment Analysis and Portfolio Management	3	0	3	6	C
	Department Elective	3	0	3	6	E
	Department Elective	3	0	3	6	E
	University Elective	3	0	3	6	E
	Second Foreign Language IV	3	0	3	5	C
	Toplam	18	0	18	35

MARKETING AND INTERNATIONAL MANAGEMENT

4th YEAR // 7th SEMESTER
Course Code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 405	International Business Management	3	0	3	6	Z
İŞL 432	International Marketing	3	0	3	6	Z
	Department Elective	3	0	3	6	S
	Faculty Elective	3	0	3	6	S
	İkinci Yabancı Dil 3	3	0	3	5	Z
	Toplam	15	0	15	29

OEG 400 - ( 8 ECTS ) GÜZ

4th YEAR // 8th SEMESTER
Course Code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 406	Strategic Management	3	0	3	6	C
İŞL 416	Organizational Behavior	3	0	3	6	C
	Department Elective	3	0	3	6	E
	Department Elective	3	0	3	6	E
	University Elective	3	0	3	6	E
	Second Foreign Language IV	3	0	3	5	C
	Toplam	18	0	18	35

GENERAL BUSINESS AREA

4th YEAR // 7th SEMESTER
Course Code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 405	International Business Management	3	0	3	6	C
İŞL 441	Production Planning and Control	3	0	3	6	C
	Department Elective	3	0	3	6	E
	Faculty Elective	3	0	3	6	E
	Second Foreign Language III	3	0	3	5	C
	Toplam	15	0	15	29

OEG 400 - ( 8 ECTS ) GÜZ

4th YEAR // 8th SEMESTER
Course Code	Course Name	Theor.	Recit.	Credit	ECTS	C/E
İŞL 406	Strategic Management	3	0	3	6	C
İŞL 448	Enterprise Resource Planning (ERP)	3	0	3	6	C
	Department Elective	3	0	3	6	E
	Department Elective	3	0	3	6	E
	Department Elective	3	0	3	6	E
	Second Foreign Language IV	3	0	3	5	C
	Toplam	18	0	18	35

IV. SINIF DERSLERİ ÖNKOŞUL LİSTESİ
İŞL 407 Law of Negotiable Instruments	PREREQUISITE	HUK 115
İŞL 461 Risk Management	PREREQUISITE	İŞL 361
İŞL 462 Investment Analysis	PREREQUISITE	İŞL 361
İŞL 404 Labour Law	PREREQUISITE	HUK 115
İŞL 432 International Marketing	PREREQUISITE	İŞL 233
İŞL 441 Production Planning and Control	PREREQUISITE	İŞL 343
İŞL 452 External Auditing	PREREQUISITE	İŞL 255 and İŞL 254

*OEG 400 ( 8 ECTS )

DEPARTMENT ELECTIVES
Course Code	Course Name	Theor.	Recit.	Credit	ECTS
İŞL 302	Law of Obligations	3	0	3	6
İŞL 312	Human Resource Management	3	0	3	6
İŞL 313	Negotiation Techniques	3	0	3	6
İŞL 314	Managing Groups in Business Life	3	0	3	6
İŞL 334	Business Communication	3	0	3	6
İŞL 336	Recent Approaches in Marketing	3	0	3	6
İŞL 338	Science, Ethics, and Humanity	3	0	3	6
İŞL 346	Innovation Management in Businesses	3	0	3	6
İŞL 354	Managerial Accounting	3	0	3	6
İŞL 371	Simulation Models	3	0	3	6
İŞL 376	Financial Modeling by Excel	3	0	3	6
İŞL 404	Labour Law	3	0	3	6
İŞL 407	Law of Negotiable Instruments	3	0	3	6
İŞL 414	Business Policy	3	0	3	6
İŞL 415	Case Studies in Business Management	3	0	3	6
İŞL 418	SMEs Competitiveness and Innovation	3	0	3	6
İŞL 419	Chaos, Crisis, Communication and Global Organisations	3	0	3	6
İŞL 430	Global Entrepreneurship and Foreign Trade	3	0	3	6
İŞL 434	Selected Topics in Marketing	3	0	3	6
İŞL 435	Corporate Reputation Management and Comminucation	3	0	3	6
İŞL 436	Services Marketing	3	0	3	6
İŞL 437	Marketing Theory	3	0	3	6
İŞL 438	Retail and Sales Management	3	0	3	6
İŞL 439	Digital Brand Management and Social Media	3	0	3	6
İŞL 442	Technology Management	3	0	3	6
İŞL 443	Modern Production Systems	3	0	3	6
İŞL 446	Project Management	3	0	3	6
İŞL 447	Productivity and Sustainable Production	3	0	3	6
İŞL 452	External Auditing	3	0	3	6
İŞL 454	Turkish Accounting and Tax System	3	0	3	6
İŞL 458	Tax Review and Revision Techniques	3	0	3	6
İŞL 463	International Finance	3	0	3	6
İŞL 464	Corporate Governance	3	0	3	6
İŞL 465	Gayrimenkul Finansmanı	3	0	3	6
İŞL 467	Selected Topics in Finance	3	0	3	6
İŞL 468	Special Topics in Money and Capital Markets	3	0	3	6
İŞL 469	Financial Technology (FinTech)	3	0	3	6
İŞL 471	Research Methodology	3	0	3	6
İŞL 473	Economical Analysis for Business Decisions	3	0	3	6
İŞL 482	e-Business	3	0	3	6
İŞL 483	Course Description	3	0	3	6
İŞL 484	Data Mining	3	0	3	6
İŞL 499	Independent Study	3	0	3	6

DERS UYGULAMA ESASLARI

İŞLETME BÖLÜMÜ
SINIF	KREDİ	AKTS (ECTS)	DERS SAYISI
1	35	64	13
2	32	60	12
3	32	62	11
4	33	64	11
TOPLAM	132	250	47

Bölüm seçmeli dersi, İşletme Bölümü Seçmeli ders listesi havuzundan yer alan derslerdir. Ayrıca alan seçimi yapmış olan öğrenciler diğer alanların zorunlu derslerini de bölüm seçmeli dersi olarak alabilirler.
Fakülte seçmeli dersi, İİBF içinde İşletme Bölümü dışındaki bölümler tarafından açılan ve İşletme Bölümü tarafından alınması onaylanmış derslerden biri olabilir.
Üniversite seçmeli dersleri, üniversitenin herhangi bir bölümü tarafından açılan ve İşletme Bölümü tarafından alınması onaylanmış derslerdir. Seçmeli Üniversite derslerinden en az bir tanesi İİBF dışında bir bölümün dersi olmalıdır.

DERS İÇERİKLERİ

İŞL 111 Introduction to Business Administration

Basic concepts of business and business world, legal formation of companies, the goals of companies and their objectives, companies and their environments, social and ethical responsibilities of companies, investment and investment research, basic business and management functions, mergers and acquisitions, production, marketing, finance, research and development; introduction to management functions.

İŞL 112 Introduction to Management

An introductory course in management theory. The evolution and scope of management, planning, organizing, leading and controlling as main functions of management, responsibility and authority terms, delegation of authority, human resources management, leadership, motivation, group and organizational culture, building a competitive organization.

İŞL 202 Commerce Law

This course is designed to give the general principles of commerce law, such as, commercial enterprise, concept of company, classification of commercial companies, ordinary partnership, unlimited company, commodity company and joint-stock corporations, concept of commercial papers, the types of commercial papers regulated by the Commerce Code.

İŞL 211 Organizational Theory

This course covers the types of organizations and organizational theory, foundations of individual and group behavior, theories of learning and motivation, leadership, individual decision making and group decision making techniques, bases of power and power tactics, communication and conflict, innovation management, management in a changing business world.

İŞL 233 Principles of Marketing

Marketing, marketing system, marketing management and philosophies, strategic marketing planning, global marketing environment, consumer behavior, pricing, product, distribution channels, promotion, marketing research techniques, market segmenting and market analysis.

İŞL 255 Introduction to General Accounting

Basic concepts in accounting, financial reporting, accounting information systems, the role of accounting and the accountant in business, accounting cycle, assets and liabilities, balance sheet, income statement, inventory processing, preparing and the analysis of financial statements.

İŞL 254 Cost and Managerial Accounting

Cost elements, cost-volume-profit analysis, cost assignment and cost allocation, job costing, process costing, activity based costing, decision making and relevant information, master budget, flexible budget, standard cost and variance analysis

İŞL 278 Applied Statistics

Simple linear regression, multiple regression, dummy variables, variance analysis (ANOVA), time series analysis, stationarity, trend and seasonality analysis, applications with statistical computer programs.

İŞL 335 Research Methods in Social Sciences

Research concept, problem solving, need for data for planning and problem solving, research planning and research phases, research methodology, sampling method, data collection methods, data analysis, research reports.

İŞL 343 Production/Service Management

Historical development of production management, its aims and functions, its relations with other departments, production systems, production strategies, product design and new product development, technology selection and production technologies, process technologies, decision theory, location decision, facility layout, job design, work measurement and implementations.

İŞL 361 Financial Management

The concept of financial management, time value of money; discounted cash flow analysis; valuing financial assets; capital budgeting; risk and return; cost of capital; corporate financing decisions; dividend policy and capital structure.

İŞL 381 Management Information Systems

Information systems and technologies, office automation, computer networks and internet, information resources management, database systems, introduction to system development processes, system analysis, system design, system administration and evaluation.

İŞL 405 International Business Management

Crosscultural management, the analysis of management problems in international markets, management models for organizational performance improvement in global markets, crosscultural communication, negotiation techniques and global market conditions.

İŞL 406 Strategic Management

Foundations of strategic management, strategic analysis, strategy formulation, environment analysis, strategy implication and control, other topics in strategic management (leadership, organizational culture, business ethics, crisis management, strategic management in small businesses, case study analysis).

Accounting – Finance:

İŞL 362 Financial Markets and Institutions

Capital markets, capital market tools, central bank and monetary policy tools, investment funds and companies, properties of securities, primary and secondary markets, interest rate theory, risk and return, Securities Exchange in Turkey, option contracts, futures and forward contracts.

İŞL 368 The Principles of Modern Finance

This course examines financial objectives and applications with a new perspective. In addition to the main topics of finance such as modern portfolio theory, capital asset pricing model; new approaches and technics used in global financial markets such as structured products, financial engineering applications and alternative investment tools are discussed in the course.

İŞL 372 Operations Research

Introduction to operations research, linear programming: modelling and graphical solution, linear programming: computational methods and sensitivity analysis, the simplex method, transportation and allocation problems, netwrok analysis, Project management, queue theory, decision theory and game theory, nonlinear programming.

İŞL 461 Risk Management

In this course students will be introduced to identifying, describing, measuring, managing and controlling corporate risk. The course is largely based on qualitative approaches. At the end of the course students should be able to solve risk issues encountered in the daily operations of an organization.

İŞL 462 Investment Analysis and Portfolio Management

Investment, investment alternatives, investment companies, securities markets, risk and return, bond and bond valuation, stock valuation, economic and sector analysis, basic and technical analysis, options, futures and forward contracts, portfolio selection, capital market theory, portfolio management.

Marketing and International Management:

İŞL 333 Consumer Behaviour

This course is designed to familiarize students with the basic concepts and principles of consumer behavior. The course focuses on people as consumers; and their behavior regarding the pre-purchase and purchase decision making processes; usage, sharing, and disposal of products and services; as well as consumers’ post-purchase evaluation processes. Consumer analysis is a critical aspect of marketing; and it has very important implications for marketing managers, especially in areas of product development, brand equity, and advertising. Principles from Psychology, Sociology, Social Psychology, Management, and Anthropology are integrated in this course to provide students with a general perspective of consumer behavior.

İŞL 364 International Economics and Finance

Foundations of international economics, open economy macroeconomic models, international trade, foreign exchange markets, exchange rate policies, the principles of international finance, forward markets.

İŞL 372 Operations Research

İŞL 432 International Marketing

Focuses on global issues that challenge today’s international marketer. Expands on the strategic implications of marketing in different country cultures, as well as identifies marketing management techniques necessary to accommodate cultural differences.

İŞL 416 Organizational Behavior

Major and contemporary topics of organizational life such as personality, attitudes and behaviors, emotions, motivation, groups and teams, decision-making, communication, conflict, power and influence, and leadership are discussed.

General Business Area:

İŞL 372 Operations Research

İŞL 441- Production Planning and Control

Periodic classification of production plans, changes under managerial control, aggregate planning, linear programming, dynamic programming, heuristic techniques, short term planning in continuous and repetitive systems, inventory systems- independent demand case, inventory models, repair and maintenance planning, statistical quality control techniques and total quality management philosophy.

İŞL 448 Enterprise Resource Planning

Fundamentals of enterprise resource planning systems concepts, integrated information systems in an organization, procurement, production and sales business processes using ERP system.

Elective Courses

İŞL 302 Law of Obligations

In Law of Obligations lesson; basic concepts, sources of obligation, legal transaction, agreement, conclusion of agreement, discharge of debts, results for inexecution of debt, joint and several liability, transfer of claims, assumption of indebtedness, cessation of debt, tort, unjust enrichment and strict liability subjects are taught.

İŞL 312 Human Resource Management

Managing people effectively in the workplace, the productivity of workforce for competitive advantage, recruitment, selection, training, development, evaluation, retention and salary management.

İŞL 313 Negotiation Techniques

Effective negotiation techniques. Negotiation process, power and perception management. Influence, status, need, goal and action. Anatomy of a negotiation, The theory of satisfaction, forming a strategy and tactics.

İŞL 334 Business Communication

The aim in this course is to discuss the communication processes between superiors, subordinates, colleagues, customers and students who are going to work in an office, factory, and/or other types of environments, both from a theoretical and a practical perspective; as well as provide students with a talent as regards to a powerful and healthy communication at work. Among the topics to be discussed are person branding, leadership, time management, personal career planning, stress management, interpersonal communication, social perception and culture, teamwork, self-values, motivation, outer appearance and body language, personal development and the usage of the social media.

İŞL 336 Recent Approaches in Marketing

This course aims to go through some of the new topics that are not contained in classical Marketing textbooks, or some interdisciplinary topics that are not usually classified as course material, although they are regarded as highly important and popular, as well as debatable. Course content is subject to change as in line with the dynamic philosophy of the course. Among the topics to be discussed are neuro-marketing, differences in consumer perception, marketing practices in different areas such as universities or medicine, new marketing research methods, and personal selling techniques. These topics are intended to be discussed both in theoretical and practical terms, while also providing sector-specific information through reports, practices, and guest speakers.

İŞL 338 Science, Ethics, and Humanity

This course has two major objectives: One is to inform and raise awareness about the main topics that exist in the course title; and the other one is to make students engage themselves with a real-life social responsibility project and thus, help them build community consciousness. Among the subjects to be discussed in the course are included the epistemology and the objectives of science, social responsibility and community service, social entrepreneurship, business ethics, marketing ethics, perception management in advertising, neuro-marketing practices, the concept of fashion, environmental consciousness and consumption, the psychology of consumption, the sociology of consumption, technological developments, business idea development and product conceptualization steps.

İŞL 354 Managerial Accounting

Analyze of Cost-Volume-Profit; budgeting; analysis of variances from budget and standards; using of cost knowledge in managerial decisions like pricing, renewing, producing or buying, whether to continue production or not, whether to accept special order or not, forming the most appropriate product mix; analysis of Management's use of cost and other quantitative data in Managerial planning and control.

İŞL 371 Simülasyon Modelleri (3–0 ) 3

Basic concepts, random numbers and Monte Carlo simulation, simulation with continuous random numbers, statistical analysis in simulation, system simulation.

İŞL 376 Financial Modeling by Excel

Advanced excel implementations, Monte Carlo simulation process, Optimum portfolio selection by using excel.

İŞL 404 Labour Law (3 - 0) 3

Introduction to labour law, the important codes in labour law, fundamental concepts of labour law, application fields of labour law, types of labour contract, the responsibilities and rights of employee and employer arising from labour contract, the termination of the labour contract, working hours, vacation and wages, labour health and security, concept of social security, unions’ law, collective labour agreement law, strike, lock-out, settlement of collective labour disputes.

İŞL 407 Law of Negotiable Instruments

The concept and types of negotiable instruments, the loss and voiding, bonds and checks, assignment, presentation and payment, limitation issues.

İŞL 414 Business Policy

Integrates the marketing, financial, production and functional fields of management within a strategic management framework. Functional influence and accord. Internal and external factors that affects business strategy. Course encourage students to participate and analyze options surrounding today’s business environment.

İŞL 415 Case Studies in Business Management

Aiming at providing practical perception to students by discussion of selected cases in experiences such as:İnvestment decisions, deciding between alternatives of buying and hiring, pricing of a new product and avaliables ones, personelling(planning, recrutment, waging etc.), financing of opration and capital expenditures, setting strategy, reorganizing, minimizing cost.

İŞL 418 SMEs Competitiveness and Innovation

Competitiveness of regions and companies is an incredibly wide-ranging area to investigate. In terms of competitiveness, innovation ability and capacity have of course been under spot. In order to increase the innovative capacity, various concepts (innovative entrepreneurship, networking, clustering, mutual learning etc.) and structural initiatives (industrial districts, technoparks, innovation centers, etc.) have been realized by academic researches, industrial organizations, and initiatives of formal organizations. The entrepreneurship characteristics and innovation capacity of local companies will be discussed. Legislative infrastructure will be studied for understanding SMEs position locally. The relationship between industry and university will be discussed. In terms of innovation performance, cooperation between university and industry is very important as well as private-public partnership.

İŞL 419 Chaos, Crisis, Communication and Global Organisations

The world has become a place of uncertainities which the concepts of crisis and chaos started to be considered as daily and normal cases. Moreover, these uncertainities have not only effect on economy or diplomacy, but also directly effect on social structures and organisations. Hence, today’s world is now passing through from the chaos and crisis age and this ‘new structure of world’ directly effects on the states, governments and organisations globally. In this course, there will be an examination of chaos and crisis in terms of a conceptual start, and then there will be the analysis of possible risks on political ecomomy and organisations.

İŞL 430 Global Entrepreneurship and Foreign Trade

New initiatives in foreign trade and possible new directions are systematically discussed along with the process of globalization, examples of global entrepreneurship, and Turkey's economic and foreign trade objectives. Among topics to be discussed are the concept of globalization and its historical development, the relationship between global entrepreneurship and foreign trade, and examples of global entrepreneurship.

İŞL 434 Selected Topics in Marketing ( 3 – 0 ) 3

This is a seminar-type course where discussion is held around basic marketing issues. The content and structure of the course may differ according to the lecturer's concentration and research area. Among the topics that might be discussed are strategic marketing, sales management, customer relationship management, market research, pricing, global marketing strategies, and consumer behavior.

İŞL 435 Corporate Reputation Management and Comminucation

The basic component that differs organisations from their social stakes is reputation. Reputation is directly related with the success of the management in respect to good/bad or powerful/week reputation characteristics. From this point of view, this course will move from the strategical role of communication management on organisational achivement of missions and business goals, moreover focuses on the construction of the basic principles of corporate reputation. In today’s world, the performances of the orgaisations are not depending only on the shareholders, but also interests directly the employees, financial analysts, government, competitors, NGO’s and media. In this conjuncture, besides the expectations of internal and external stakeholders, understanding the strategic vision of the organisation and unifying all the related parameters under reputation management has become a necessity. In this course, reputation management concept and processes will be covered by this necessity and related communication fields will be discussed in the contex of reputation management

İŞL 436 Services Marketing

Characteristics of services, developing a framework in services analysis, consumers ‘experience in services marketing, positioning of services, quality in service market and globalization of services are explained. Developing new service strategies and implementation methods are analyzed. Evaluation of opportunities and restraints in service markets, formulation of marketing strategies and plans against competitors are included in the course.

İŞL 437 Marketing Theory

The aim in this course is to make sure students, who have the basic marketing principles background and who are willing to develop their theoretical basis in this discipline, learn the leading figures and theories in the area of Marketing and Consumer Behavior. Among the topics to be discussed are consumer decision making process, marketing philosophy, consumer culture theoretics, subculture theory, counterfeits, feminist perspective, netnography, symbolism, and materialism. The class will be held through article readings and discussions.

İŞL 438 Retail and Sales Management

Retail has gained more power than yesterday as it has become the biggest meeting point of the consumers with the products. The aim of this course is to build a strategic point of view to the retail management with the right product range targeted to the right consumers through the right retail channels as profitable as possible. At the end of the course students will take off their consumer glasses and will gain a wider and wiser perspective for their future careers. Among the topics include product portfolio preparation, retail types, shelf space, competitor analysis, budget planning, retail purchasing methods, and sales reports.

İŞL 439 Digital Brand Management and Social Media

In the age of today’s technological and communicative tools, companies’ marketing strategies are forced to be updated. In this situation companies started to use new digital tools and traditional marketing instruments at the same time. As technology provides a limitless communication opportunity, risks and threats are also become a high probability for the companies. In this case, the objective of this course is to put forward clearly the risks and the advantages of social media management, and from this point of view improving the perspectives of digital brand management.

İŞL 442 Technology Management

Overview and aspects of Technology management at firm and country level. Technology life cycle and planning, Critical factors behind technology management. Obtaining and usage of technology. Technology renewal process. Business strategy and technology strategy.

İŞL 443 Modern Production Systems

The concept of a system. Different kinds of systems and their implementations. Computer based production. Just in time production systems, Total quality management, engineering for change.

İŞL 446 Project Management

Determining project activities, GANTT Charts, set up of PERT/CPM networks, resource balancing/allocation, project cost analysis, compressing project duration, computer aided project management.

İŞL 447 Productivity and Sustainable Production

The production and consumption of goods and services is central to many of the sustainability problems currently faced by today's economies and societies. In Turkey, there is a huge potential for resource efficiency in all sectors, especially in the manufacturing industry. This course aims to provide students with the internalization of the concepts of productivity and sustainability, revealing productivity problems at the enterprise level and their solutions. Another aim of the course is to motivate students to combat the issue of sustainability in their future careers, to provide them with comprehensive information on topics related to them and to provide them as a knowledge base. In this course, it is aimed to introduce cleaner production tools and techniques that are becoming increasingly common in the world, and to give examples of how they are located in the production processes of enterprises with best practices. Within the scope of the course, the current legislation in Turkey on the issue will be introduced, and the approach of the international institutions such as ILO, UN, World Bank will be tried to be conveyed through various strategy documents

İŞL 452 External Auditing

The principles of auditing, the importance and the types of auditing, the characteristics of an auditor, auditing standards and the auditing process, auditing contracts, audit planning, internal auditing system, the auditing of securities, receivables, inventory, financial fixed assets, liabilities, equity, income statement and preparing the auditor’s report.

İŞL 454 Turkish Accounting and Tax System

General information about taxation law, basic concepts about taxation, steps of taxation, penalty, crime and punishments about tax, types of taxes, ledger and evaluation according to Turkish Tax Systems, trade income, taxation -declaration and payment, other sorts of income types and taxation principles of them, VAT, Public Law items in regard.

İŞL 458 Tax Review and Revision Techniques

Our lesson covers the basic aspects of definition of a tax inspection, objectives and functions, types of tax examination, tax related provisions in the tax procedures law, revision types of revision of tax, accounting errors, accounting tricks, proof and evidence systems, the revision in terms of tax accounting auditing.

İŞL 463 International Finance

Wolume of world trade and world money flows reached huge amounts and national economies and individual firms try to survive and compete in this world. Thus, international environment constitutes a base for this lecture. Especially after the Crisis of 2007, globalization in the World Finance and contamination of problems to others should be understood. In the lecture it is aimed to increase students’ awareness about and evaluation capacity for the world financial markets, relation between international finance and economics (balance of payments and savings and external financing), instruments (foreign exchange, bonds, investments and arbitrage) and institutions (banks and exchanges) in the international finance.

İŞL 464 Corporate Governance

Corporate Governance covers a stakeholder management framework, emphasizing business' social and ethical responsibilities to both external and internal stakeholder groups. The new corporate paradigm and corporate governance practices at national and international level. Restructuring small family business.

İŞL 465 Real Estate Finance

Basic principles of real estate markets, basic concepts of real estate finance, mortgage credits and mortgage backed securities, Mortgage and mortgage backed securities markets and institutions, Mortgage banking and securitization.

İŞL 467 Selected Topics in Finance ( 3 – 0 ) 3

International currency markets, commodity markets, equity markets and fixed income markets. Intermarket analysis and trading. Leading indicators in finance and economics. Important market ratios.

İŞL 468 Special Topics in Money and Capital Markets

Case studies on banking and capital market instruments, the market mechanism for central banks and other finacial institutions from the market proffesionals' viewpoint.

İŞL 469 Financial Technology (FinTech)

This course provides an introduction to financial technologies. It involves how businesses develop and offer new financial products and services with support of technology. Topics may include but not limited to blockchain and cryptocurencies, digital trading, algorithmic trading, international money systems, online banking and payment systems.

İŞL 471 Research Methodology

The fundamentals of science, research, ethic, hypothesis and functional description. Qualitative and quantitative research, field research, sampling, test of hypothesis, using research results for management planning and decision making.

İŞL 473 Economical Analysis for Business Decisions

This course will teach how to use the analytical tools to make economical business decisions. We will use tools of microeconomics to answer various business decisions such as: How to understand market structure and competitors, how should the presence of uncertainty affect decisions, how will the costs affect entrance to a market, how to price a product, effects of government policies on transfer pricing, auctions etc.?

İŞL 482 e-Business

Introduction to the main concepts of an electronic organization; technological, legal, and financial infrastructure of electronic commerce; utilization of information and communication technologies across various key business activities such as supply chain management, marketing, customer relationship management, and human resources management.

İŞL 483 Course Description

This course is designed to introduce you to Database theories, conceptual data modeling techniques, database management, and database development practice with emphasis on relational database systems. Topics include entity-relationship (ER) data model, data planning, data administration, Structured Query Language (SQL), relational theories, distributed databases, data warehousing, database development project, and other database management issues. A database management system software package is used to implement working database systems.

İŞL 484 Data Mining Applications in Management

In the present age of big data, the standard methods and approaches to analyzing the huge amount of data collected by the organizations have started to become insufficient. The aim of the course is to provide the fundamentals of the data mining and its approaches which is founded on mathematical and statistical models. The course includes academic and practical approaches in the field. The course also provides basic skills about the R programming language which is one of the most important tools of data analytics.

İŞL 499 Independent Study

DERS İÇERİKLERİ

İŞLETME BÖLÜMÜ SERVİS DERSLERİ

İŞL 113 Introduction to Business Management

Basic terms of business administration, legal formation of business and mergers of businesses, management and management functions, production, marketing, finance and HR management functions, planning in management, organization, coordination and controlling concepts, responsibility and authority terms, authority delegation and HR management.

İŞL 212 Business Knowledge

Basic concepts of business administration, types of businesses, firm’s objective, the process of business foundation, management and management functions, production, marketing, finance and HR.

İŞL 353 Financial Accounting And Cost Accounting

Basic Concepts of Accounting, Asset, Debt And Equity concepts, Income And Expense Accounts, Balance Sheet, Income Statement, Preparation of Financial Statements and Analysis, Cost concepts, The Nature of Cost Accounting, The Role of Cost Accounting in Accounting Organization, The Function of Cost Accounting, The Function of Turkish Uniform Cost Accounting System in Turkey, Cost Accounts.